About Me

Hello! I'm Samuel, a UX Designer based in the Bay Area. I'm drawn to the psychology behind good design: how layout, flow, and storytelling shape the way people feel and make decisions.

I studied Marketing at The University of Texas at Austin, but quickly found my way into UX, a field I've been building in ever since. I taught myself the craft and beauty of creativity in business through courses, hands-on projects, and a few good books — Orbiting the Giant Hairball by Gordon MacKenzie being a favorite. I bring both research-backed thinking and creative instinct to everything I work on.

When I'm not designing, you can find me doodlin', playing guitar, or walking my two pups, Tink and Tilly.